Kwality Wall’s has launched a new in-home dessert brand, Golden Spoon, aimed at making everyday family moments more joyful. With India’s ice cream market expanding rapidly, Golden Spoon targets the growing demand for accessible and innovative frozen treats amid rising cold chain infrastructure and refrigerator penetration.
The range introduces four unique offerings: the timeless Vanilla, 2-in-1 Chocolate Vanilla, 2-in-1 Mango Vanilla, and a standout innovation—Mithai Magic, a modern twist on Indian sweets featuring boondi. Designed for family sharing, the products promise a parlour-like indulgence from the comfort of home.
To promote the launch, Kwality Wall’s has rolled out a new TVC featuring Bollywood icon Kajol. The ad captures a warm family setting that is playfully interrupted by the irresistible taste of Golden Spoon, leaving even the most talkative silent in delight. In Siliguri, known for its affinity toward affordable indulgences and family-oriented products, the launch of Golden Spoon is expected to resonate well. Retailers anticipate high traction among middle-class households seeking quality dessert options during the summer season.
