Kotak Mahindra Bank Limited (KMBL) and Myntra, one of India’s leading fashion, beauty and lifestyle destinations, have announced the launch of a co-branded digital fashion & lifestyle credit card. The Kotak Myntra Credit Card offers fashion-conscious consumers the opportunity to unlock great value on their savings through unlimited transactions. It can be availed through a hassle free digital journey within minutes, across Myntra and Kotak mobile applications. Existing Myntra customers can apply for the card through the Myntra app itself.
The co-branded credit card is designed to provide trendy and new age consumers with an apt choice for their fashion needs. It also aims to tap into the fast-growing fashion e-commerce market in India, led by digital native customers. Cardholders who activate their cards will be on boarded on Myntra’s loyalty program and get a complimentary Rs 500 e-voucher.
The card will be promoted across multiple touchpoints, including the Myntra app, social to digital platforms, digital assets of the Kotak Mahindra Bank, and other offline marketing channels. Frederick Dsouza, Business Head – Credit Cards, Kotak Mahindra Bank Ltd. said, “We are committed to fulfilling their credit needs and delivering unparalleled service.”
