KISNA Diamond and Gold Jewellery, a key player in India’s jewellery sector, has concluded its landmark #Abki_Baar_Aapke_Liye campaign, driving robust consumer engagement and rewarding 100 customers with Maruti Celerio cars. Running from September 1, 2024, to January 18, 2025, the campaign saw over 51,219 participants, signaling a surge in jewellery demand.
The campaign leveraged an innovative model where customers spending ₹20,000 on diamond, platinum, or solitaire jewellery or ₹50,000 on gold jewellery qualified for a lucky draw. Winners were announced across regions, with special ceremonies in cities such as Delhi, Haryana, Maharashtra, and Tamil Nadu.
In Siliguri, the campaign’s impact was evident in the surge of foot traffic to jewellery stores. Local retailers noted heightened interest in diamond and gold pieces, driven by the aspirational value of participating in the high-profile campaign. The initiative underscored Siliguri’s evolving consumer landscape, where traditional jewellery purchases are increasingly influenced by innovative promotions.“This campaign reflects our commitment to enhancing customer experiences,” said Ghanshyam Dholakia, Founder & MD of Hari Krishna Group. Parag Shah, Director of KISNA, emphasized its role in strengthening ties with consumers nationwide.
