Kingfisher, India’s iconic beer brand from United Breweries, part of the HEINEKEN Company, has set to redefine the world’s famous beer festival Oktoberfest in India. Aimed at a pan-India celebration, ‘Kingfisher Oktoberfest Fest—Mug It Up!’ spans across 40 cities, bringing the spirit of Oktoberfest originated in Germany, across key metros, Tier 1 and Tier 2 cities.
The marquee event, Kingfisher Octo Beer Fest—India’s Hoppiest Festival, will be held in Bengaluru on October 19-20, headlined by a stellar lineup of artists including Jasleen Royal, Raftaar, Taba Chake, and Osho Jain, making it a must-attend celebration for beer enthusiasts.
Through these collaborations, the brand will bring traditional Bavarian elements to Indian consumers, blending the authentic spirit of the festival with modern yet local flair. Vikram Bahl, Chief Marketing Officer, United Breweries Ltd, said, “Kingfisher, the King of Good Times, is known for turning up in “larger-than-life” ways.” Kingfisher extends the Oktoberfest – Mug It Up! campaign at over 1,100 outlets across 40+ cities, making it the first time that Oktoberfest will be celebrated on such an extensive scale in India. Kingfisher will also take part in the Brews of Bangalore, the Mumbai Oktoberfest, and the Goa Oktoberfest.
