Spurred by the success of its initiatives during the festival season that triggered a huge spike in domestic tourist arrivals, Kerala Tourism has chalked out a slew of programmes for the winter to attract a still higher number of visitors from within the country and outside.
The recently concluded Champions Boat League (CBL) attracted thousands of tourists, travel bloggers and travel photographers from all over the country. The globally acclaimed Kochi-Muziris Biennale (KMB), to be held during December 2022-April 2023, will attract tourists from both India and abroad, he said, exuding confidence. Kerala recorded a total of 1,33,80,000 domestic tourists in the nine months till this September, registering a 1.49 per cent increase as compared to the same period of pre-COVID 2019 As part of the domestic marketing activities, Kerala Tourism will organise roadshows in Vadodara and Surat during December and attend trade fairs like OTM (Outbound Travel Market) Mumbai; South Asian Travel and Tourism Exchange (SATTE) New Delhi; and TTF Chennai.
Tourism Minister Shri PA Mohamed Riyas said the just concluded festival season was positive for Kerala’s tourism with a large number of domestic tourists visiting the state and reaffirming its touristy appeal in the post-COVID phase.
