KEI Wires & Cables has announced a new ad campaign to strengthen the youth of the nation. Just like the brand’s commitment to its customers, the film thoughtfully throws light on instances where every character is determined to work towards their goal, despite facing numerous tensions.
KEI aims to connect with the younger generation and urges them to not lose sight of their goals. With rising aspirations of this generation and the usage of heavy electronic gadgets, the brand commits to supporting its customers with reliable wires that are long-lasting and can take heavy amounts of load, circling back to the tagline of the brand – Har Tension Sahe, Chalti Rahe.
While launching the campaign, Mr Anil Gupta, Chairman and MD of KEI Wires & Cables said, “With this campaign our focus is to build a deeper relationship with the end consumers, especially the nation’s youth who’re the leaders of tomorrow. It is important for them to know that we’re standing strong to support their dreams while they strive to fulfill their goals.” The ad film was created in collaboration with Django Digital, the brand’s creative agency for the campaign.
