H&M’s spring 2023 collection continues to explore the possibilities of style transformation for the new season. Inspired by the mythical island of Isla Hennes, this collection empowers customers to experiment, offering a thrilling variety of crafted soft tones, bold shapes and tactile textures. The H&M Spring 2023 collection will launch in two drops. The Pre-Spring launch will be available online and in stores from 9th March 2023, and the Spring launch from 30th March 2023.
Isla Hennes is a style destination for Spring 2023, offering a variety of styles, ideas and inspiration. Azure waters and meadows offer vivid colour palettes, while art biennale sculptures and wild flora inspire creativity. This is a destination for transformation. The H&M Pre-Spring launch features modern crafted suiting with unexpected details, Neo-folk elements, 3D expression, stripes and patterns, and a remix of stripes and patterns. The black waistcoat, cargo trousers and decadently detailed balloon sleeve tie-waist top are essential additions to any spring wardrobe.
The rich purple mini-dress with petal-like edges is a stand-out piece, as are the exotic plant-print baby doll dress, white wrap jacket with cut-out sleeve detailing and warm ochre knit dress with a deep-V neckline. Eliana Masgalos, Concept Designer said ” We hope this collection encourages our customers to travel through different aesthetics and that they’re as inspirited by the elevated and eclectic pieces as we are.”
