Ethiopian athlete Sutume Kebede successfully defended her title in the women’s elite race at the Tata Steel Kolkata 25K on Sunday, while Uganda’s Stephen Kissa clinched victory in the men’s elite category. Kebede completed the course in an impressive 1:26:54, reaffirming her dominance. Kissa, a debutant at the event, clocked 1:12:48 to outpace competitors in a thrilling finish.
The event saw participation from over 15,000 runners across categories, reflecting its growing stature as India’s premier road-running event. Organized by Procam International, the race highlighted Kolkata’s enthusiasm for sports while attracting international talent and spotlighting the region’s robust infrastructure for hosting world-class events.
From Siliguri’s perspective, the burgeoning interest in athletics and sports marketing is gaining traction. Local markets in Siliguri, a hub for outdoor and fitness equipment, are witnessing a surge in demand for running gear and sports apparel, driven by events like the Kolkata 25K. Retailers report that such events inspire fitness enthusiasts in smaller towns to invest in quality gear, boosting regional business.
The Tata Steel Kolkata 25K not only celebrates athletic excellence but also fuels the local economy, extending its impact beyond Kolkata and fostering a broader culture of health and fitness across eastern India.
