Karan Johar a well known Filmmaker-Producer of the bollywood industry has decided to forgo pre-release screening of films under Dharma Production.
Karan Johar’s upcoming movie Jigra starring Alia Bhatt is all set to get released on October 11. Ahead of the release of the movie KJ has announced his decision.
It said, “For years, rather decades, you have firmly stood by us at Dharma Productions, supporting our films, sharing our dreams, and celebrating our victories. Your faith in us has been a driving force throughout our journey, and we’d like to take this moment to extend our deepest and heartfelt gratitude to you all. Each coverage, review, and feedback has been invaluable to us, and they have undeniably helped us make our films reach audiences far and wide.”
“As we continue to evolve, we find ourselves at a juncture where we must adapt and innovate our approach. After much deliberation, we’ve unanimously decided to forgo pre-release screenings for our upcoming films. This decision has been difficult to make, however, we believe it’s a necessary step in ensuring that every viewer, including our friends in the media, witness our stories as they were meant to be experienced. We believe it will help in maintaining the excitement of the cinematic experience for all.”
Further, he also mentioned that the pre-screenings will be host on the first half of the film’s release day for the press.
