India’s leading Green Cement producer, JSW Cement is digitizing its Sales & Marketing operations to provide channel partners ease of doing business by leveraging AI-based digital interventions. It has partnered with Yalochat, world’s leading conversational commerce service provider, to introduce AI-based Anytime Anywhere Business transactions for its trade customers.
The Yalochat partnership enables JSW Cement to upsell, transact and provide better service to its customers over messaging apps like WhatsApp. This will differentiate JSW Cement as it traverses from current 14 MTPA to 25 MTPA capacities by FY2023. JSW Cement is among the first Indian cement companies to introduce conversational commerce services to its trade customers.
As part of this digitization initiative, JSW Cement is rolling out AI-based MobileTech interventions including conversational commerce services for its Trade Channels across all the markets. These technologies are enabling the Company’s sales force to seamlessly interact with its channel partners as well as receive orders. It has launched AI-based MobileTech tools specifically designed to facilitate its channel partners the ease of doing business with the Company. JSW Cement has a major presence in East, West & Southern regions of India.
