Johnson’s Baby’s ‘Promise, pehle pal se’ campaign celebrates parenthood commitment

Parenthood is a journey of love, dedication, and promises. Parents form a deep connection with their baby, protecting their skin and ensuring its well-being. Johnson’s® Baby, a pioneer in baby skincare, celebrates this commitment with its latest campaign, ‘Promise, pehle pal se’.

As a brand which has partnered with parents for generations, Johnson’s® Baby recognises their promise to help protect their baby’ skin from day1. Johnson’s® Baby wholeheartedly partners with every mum and dad to help safeguard their babies’ skin. With decades of knowledge and science, they choose only baby-safe ingredients and develop tested formulations. These products are backed by rigorous research, with formulas tested by pediatricians and dermatologists. Reinforcing the brand promise, Mr Manoj Gadgil – Business Unit Head & VP Marketing – Kenvue said, “Based on this common purpose, Johnson’s® Baby strongly commits to partner/walk hand-in hand with mums to help fulfil their precious promise to their babies.”

The brand’s ‘Promise, Pehle Pal Se’ marketing campaign, launched on July 24, aims to protect baby’s delicate skin with baby-safe ingredients from day one. The campaign will be available on television, digital platforms, and social media.