Johnson & Johnson Vision has partnered with Superstar Ranveer Singh to promote contact lens use among Gen Zers and millennials. The campaign aims to increase awareness about eye health and welcome new wearers. It emphasizes ACUVUE® as the top-selling brand family, encourages optometrist consultations, and introduces affordable packages to dispel misconceptions about high price points. The campaign aims to build awareness and encourage new contact lens wearers.
ACUVUE® has been instrumental in India’s eye health transformation by understanding consumer needs and addressing concerns about contact lenses usage. The brand is working to bridge the gap between consumers and optometrists by increasing awareness and encouraging regular eye check-ups, thereby bridging the gap between consumers and optometrists. Expressing his excitement about the new collaboration, superstar Ranveer Singh added, “I am looking forward to the young consumers to join me in this journey by visiting an optometrist for their first contact lens fitting experience.”
The campaign aims to encourage consumers to consult an optometrist for contact lens advice and raise eye health awareness through a light-hearted and meaningful approach. Headlined by Ranveer Singh, the campaign aims to build a strong, committed, and engaging connection with the youth in India, highlighting the importance of optometry in eye health.
