One of India’s leading jewellery brands Reliance Jewels has launched an exquisite collection of fine jewellery “Rannkaar” to mark the auspicious festivity of Akshaya Tritiya. The collection is inspired by the Rann of Kutch and its diverse heritage.
Customers get to choose from a variety of intricately designed and artistically crafted jewellery pieces inspired by the vibrant and beautiful art forms of Kutch like Ajrakh-an age old block printing technique, Rogan–a beautiful painting form using rich natural colours, Lippan-Stunning craftsmanship where mirrors are carved on walls, Bhandhani-A popular technique that are loved by many and lastly the beautiful Wood-work from Kutch.
The use of elegant pearls that represent Rann and the enameling work in blue and red bring out the Ajrakh and Bhandhani inspirations. The intricacies of the Kutch wood work is gorgeously showcased in the carvings of gold chokers. The design in the Gold collection includes exquisite filigree work and temple-style jewellery with Meenakari and kundan accents. The exquisite necklace sets showcases the intricacies of Ajrakh and Bandhani crafts. Patrons can also avail of up to 25% off on making charges of gold Jewellery and diamond Jewellery value for Limited period only. The stunning collection will be exclusively available at all Reliance Jewels Flagship showrooms across the country and a select range will be available on the Reliance Jewels website.
The CEO of Reliance Jewels Sunil Nayak said, “We hold pride in exploring this inheritance and bringing the finest jewellery designs from deep roots of our culture & art forms.”
