On World Environment Day, Tata Tea launched its latest edition of #JaagoRe, aimed at spreading awareness on a cause which is the most defining crisis of our time – Climate Change. Climate change is a global crisis that is affecting our planet and poses a serious threat to our children’s future. It requires immediate and urgent attention.
Tata Tea’s Jaago Re campaigns have been instrumental in stirring change on-ground, with impactful solutions for corruption, elections, women empowerment, and Covid-19 awareness. This new TVC uses popular nursery rhymes to make the message of fighting against climate change more relatable and personal to parents.
The film depicts how the favorite poems of our times may look different in future if we don’t act now, showing a potentially grim reality and a damaged world that could be left behind for our kids due to our apathy and inaction. Puneet Das, President – Packaged Beverages (India & South Asia),Tata Consumer Productssaid, “We hope that this makes the issue of climate change very personal and relatable leading to a wider behavioral change in our society by each individual.”
