ITC Sunrise Pure has partnered with Assam Startup and AIIDC to celebrate and recognize women entrepreneurs in Assam. The ‘Agragamini’ campaign will recognize 10 women entrepreneurs who have significantly contributed to creating livelihoods for others. The curated video series will showcase their inspiring journeys and visionary ideas, highlighting their resilience, hard work, and commitment. The brand will also provide a platform for budding entrepreneurs to showcase their business ideas through a start-up contest. The top three businesses will be awarded up to 1 lakh cash prize, and they will receive support from the Assam Start-Up cell to scale up their business and overcome challenges.
The 10-part video series, launched in the presence of Sri Bimal Borah, Hon’ble Minister of Industries, Commerce & PE Department, Government of Assam, will showcase the untold stories of women who have overcome challenges and paved a way to inspire others.
The series will cover a diverse range of industries, offering viewers a comprehensive look at the ways women are making a difference in Assam. Speaking at the event, Mr. Piyush Mishra, Business Head of Sunrise Pure Spices said, “We are delighted to launch this campaign that not only celebrates the achievements of women entrepreneurs but also serves as a source of inspiration for aspiring businesswomen.”
