ITC Sunfeast has announced the launch of its new ‘Super Egg & Milk’ Biscuit, designed to provide a nutritious and convenient snack for children. The product was unveiled during a unique conference featuring a humorous dialogue between hen and cow representatives, emphasizing the importance of making milk and eggs more enticing for young consumers. The event also included a panel discussion with key industry figures such as Mr. Madan Mohan Maiti from NECC West Bengal, Dr. Dulal Chandra Sen of IDA East Zone, and celebrity mom Koneenica Banerjee, who discussed the significant health benefits of eggs and milk.
The new biscuit, available at Rs. 5, Rs. 10, and Rs. 30, combines essential nutrients in a tasty, easy-to-consume format. Mr. Ali Harris Shere, COO of ITC’s Biscuits and Cakes Cluster, highlighted that this product fills a market gap for convenient nutrition options for children.
In Siliguri, the ‘Super Egg & Milk’ Biscuit is set to capture considerable interest. With the city’s increasing demand for innovative and healthy snack alternatives, this product is well-positioned to meet local consumer preferences, enhancing the overall snack market landscape.
