ITC Sunfeast Dark Fantasy launches “Big Fantasies” to ignite children’s imagination

ITC’s Sunfeast Dark Fantasy has unveiled an innovative initiative, “Big Fantasies: Give Wings to Your Imagination,” designed to inspire creativity in children by merging art with cutting-edge technology. Launched at St. Joseph’s School in Bengaluru, the event included a panel discussion on the significance of fostering imagination in children, featuring notable guests such as actress Mandira Bedi and ex-ISRO director Prakasha Rao.

The initiative introduces the “Fantasy Spaceship,” a traveling bus equipped with interactive screens that transforms children’s drawings into 3D characters, allowing them to see their creativity come to life. This program aims to tour schools nationwide, starting in Bangalore, fostering an environment where children can explore limitless possibilities.

Ali Harris Shere, COO of ITC Limited’s Biscuits and Cakes Cluster, emphasized the initiative’s goal to elevate ordinary experiences into extraordinary ones. “We are excited to ignite the spark of wonder in young minds,” he stated. Additionally, the event featured a giveaway offering select children a chance to visit NASA, further encouraging their dreams of space exploration.