ITC Mangaldeep, one of India’s leading incense brands has launched its latest range of incense, Mangaldeep Fusion. This new offering is an innovative mix of classic and modern fragrances that aims to elevate the experience of its consumers. Mangaldeep Fusion is designed for those who seek harmony in their spiritual practices while embracing modernity. This innovative product range brings together carefully selected natural ingredients and fragrances that have been traditionally used in Indian households, aiming to transform the incense experience into a modern aromatic journey for devotion.
Each pack of Fusion contains three variants of sticks, uniquely combining one traditional and one modern fragrance per pack. Mr. Gaurav Tayal, Chief Executive, Matches & Agarbatti Business Division, ITC Ltd., said, “We are happy to launch Mangaldeep Fusion, a range that truly embodies our innovation while respecting tradition.
We at Mangaldeep are excited about this launch and the enthusiasm we’ve seen from our distributors and wholesalers, particularly at our recent trade meet in Siliguri, has been overwhelming.” Mangaldeep Fusion’s innovative scent combinations reflect the evolving lifestyle of modern India. Innovated for a younger consumer, these fragrances capture the essence of contemporary cultural fusion in lifestyle, fashion, music, and art, offering a modern twist on traditional aromas. Mangaldeep Fusion is available at PAN Indian retail stores, supermarkets, and popular online platforms and is soon to be available in e-commerce stores.
