ITC Engage, one of India’s leading fragrance brands, in collaboration with popular OTT platform Hoichoi, launches a series of five short films titled “HotathDekha” (Sudden Meetings). This series takes viewers on an enchanting journey through spontaneous, slice-of-life moments of romance and new connections.
The “HotathDekha” brand is focusing on capturing spontaneous romantic moments during the festive season, highlighting the importance of living in the moment and capturing the sparks that ignite sparks. The brand’s narrative of “Engage Suddenly” is set to captivate audiences.
Engage On Pocket Perfumes offers relatable narratives to help potential lovers prepare for their first meeting by highlighting the magic of sudden moments, ensuring they are ready to engage and take the first step. Commenting on the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business Division ITC Limited said, “With this move, ITC Engage encourages individuals to embrace and celebrate the magic of these sudden moments of playful chemistry.”
HotathDekha is currently streaming live on Hoichoi Minis: HothatDekha: Tuition
