Instamart has announced its first annual mega event, the Quick India Movement Sale, set to begin on September 19, with discounts ranging from 50–90% across over 50,000 products. The company, known for its 10-minute delivery model, will for the first time extend these deals to electronics, grooming appliances, and home essentials.
Some of the major highlights include smartphones like the OnePlus Nord CE4 Lite at ₹16,999, OPPO K13x 5G at ₹12,499, and realmeNarzo 70 Turbo at ₹13,999. Laptop deals feature the Lenovo IdeaPad Slim3 at ₹48,999 and ASUS Vivobook at ₹29,999. Popular audio devices such as the JBL Flip 5 and boAtAirdopes 311 Pro are also part of the sale. Shoppers can avail an additional 10% instant discount up to ₹1,000 using Axis Bank credit cards.
Instamart said the sale will also feature “Festive Tech Specials,” with exclusive daily deals between 5:00–7:00 PM, designed to attract consumers upgrading ahead of the festival season. In Kolkata, quick commerce is reshaping consumer habits, with traditional electronics stores in hubs like Chandni Chowk and Esplanade now facing stiff competition from online platforms offering deep discounts and near-instant delivery. Retailers in the city expect the sale to influence festive tech buying, particularly among younger shoppers seeking affordability and speed. Launched in 2020, Instamart has grown to cover more than 125 cities, leveraging Swiggy’s technology and delivery fleet to expand beyond groceries into electronics, beauty, and home appliances.
