Indian consumers are bullish, excited, and eager to shop online during the upcoming festive season, according to a study by Nielsen Media India on behalf of Amazon India. The study found that: (1) 81% of consumers have a strong sentiment and intent to shop online during the festive season. (2) 78% of consumers trust online shopping and 1 in 2 intend to increase online spending, compared to the last festive period. (3) Consumers expect a wide selection, unmatched value with competitive pricing, plus convenience of easy returns and exchange, which is driving the core online shopping experience.
(4) For 68% of consumers, Amazon.in is their go-to and convenient online shopping destination, with almost half identifying Amazon.in as the most trusted and loved online brand for festive shopping. (5) Amazon.in is the most preferred online brand for consumers to shop this festive season across Large Appliances (51%), Mobiles/Smartphones (44%), Consumer Electronics (43%), Apparel, Footwear & Fashion Accessories (38%), Beauty (35%), and Grocery (41%).
The study also found that: (i) 3 in 4 consumers wait for online festive shopping events to purchase large appliances as these events give them access to new brands and product launches. (ii) 42% of respondents choose UPI for online festive shopping, and 57% indicated that their favored digital payment method for earning rewards and cashback is UPI. (iii) The study highlights the growing popularity of online shopping in India, especially during the festive season. Amazon.in is the preferred destination for Indian consumers, offering a wide selection of products, competitive prices, and convenience.
