The India-New Zealand final in Southampton last month was the most watched across all series that were part of the inaugural World Test Championship (WTC), with a total global audience of 177 million, the ICC said on Wednesday.
The live viewership of the Test played between June 18 and 23 had touched 130.6 million across 89 territories.
India contributed most of the audience with Star Sports and national broadcaster Doordarshan accounting for 94.6 per cent consumption of the intensely contested match that saw New Zealand complete an eight-wicket win on the reserve day.
Star had produced local language feeds in Hindi, Tamil, Telugu and Kannada.
“The viewership data for broadcast and digital coverage of the ICC World Test Championship Final presents a really heartening picture, showing strong consumption across territories and languages as well as formats.” said ICC Chief Commercial Officer Anurag Dahiya.
“The ICC always strives to give the best possible viewership experience and will continue to invest in resources that enhance the viewing pleasure and engagement of our fans,” he was quoted as saying in an ICC release.
In the United Kingdom, Sky Sports recorded the highest-rated match in the 2019-2021 WTC cycle for a match not involving hosts England and the Reserve Day was also the most watched day of a non-England Test match since 2015.
The launch of ICC’s OTT platform ICC.tv resulted in an additional 665,100 live views from over 145 territories outside of the key broadcast markets, totaling 14 million viewing minutes.
ICC digital platforms witnessed total views of over 500 million across all video content watched during the match window. Facebook provided most of the consumption across ICC digital assets with 423 million views and 368 million minutes consumed on the ICC Page.
The Reserve Day saw the most views ever recorded across the ICC Facebook page on a single day, with 65.7 million individual views across the 24-hour period, surpassing the 64.3 million enjoyed during the final of the ICC Women’s T20 World Cup 2020.
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