Seagram’s Imperial Blue launched its Cool New Blue packaging. This transformation is going to be a delight for whisky consumers. The new pack rollout is supported through a high decibel launch campaign fully engaging the target audience, therefore building excitement to own ‘The Cool New Imperial Blue’. The new design enhances the distinct imagery that the brand has been known for. The new royal blue outer packaging has a remarkable premium appearance and the newly designed sleek bottle is a delight to hold.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, Imperial Blue’s minimalistic premium design has stood the test of time and has always delivered ahead of the category, hence garnering consumer appreciation. Consistently over-delivering on consumer’s expectations has been the key motivation behind introducing the newly refreshed packaging. “Through this transformation, we are reinvigorating its classic design and providing it a contemporary & youthful personality that will continue to resonate with our evolving consumers. This pack will increase the brand franchise, leading it towards newer heights”, he added.
