IHCL has collaborated with UNESCO to offer experiential tours for travellers at various IHCL hotels including Taj Bengal, Kolkata. Led by the values of Paathya – IHCL’s ESG+ framework – one of IHCL’s key focus areas is preserving and promoting India’s intangible cultural heritage. With UNESCO including Durga Puja on the list of ‘Intangible Cultural Heritage of Humanity’, guests at Taj Bengal can experience traditional Durga Puja celebrations with all the pomp and fervor that is part of the festivities.
IHCL’s collaboration with UNESCO will also allow guests to experience Patachitra – an ancient folk tradition of painting on handmade paper scrolls at Pingla, a unique village of artists close to Kolkata. Guests can view the paintings that take the form of murals around village walls depicting mythology, folktales and current events and can also carry some unique art pieces back with them as a souvenir.
Speaking about these unique experiences in collaboration with UNESCO, Mr.Arnab Chatterjee, Hotel Manager, Taj Bengal, Kolkata, stated, “The City of Joy is globally renownedfor its unfettered passion for its culture, literature, cuisine, art and most importantly, Durga Puja.As part of IHCL’s Paathya initiatives, we are delighted to collaborate with UNESCO to conserve and retain the traditional heritageand indigenous crafts of theregion, and offer guests an opportunity to experience our centuries-old cultural legacy.”
