ICICI Prudential Life Insurance has launched the ICICI Pru Smart Insurance Plan Plus, a market-linked insurance product tailored for young investors aiming to build long-term wealth. With an affordable entry point of just ₹1,000 per month, the plan combines investment growth with life cover, offering a tax-efficient and flexible wealth creation avenue.
The product provides access to 25 fund options and four portfolio strategies, along with unlimited free fund switches without any tax implications. Additionally, a Waiver of Premium add-on ensures continued savings even in the absence of the policyholder. The plan is fully digital, catering to tech-savvy youth who prefer online financial solutions.
Amit Palta, Chief Product and Distribution Officer, stated, “India’s growth is powered by its youth. This plan empowers them to start investing early with a low-cost, future-ready product.”
In Siliguri, the plan is expected to appeal to the growing base of young salaried professionals and entrepreneurs who are increasingly seeking affordable and digital-friendly financial instruments. Financial advisors in the region see it as a strong step toward increasing insurance awareness and disciplined investing among first-time policyholders. The plan is now available online, reinforcing ICICI Prudential’s focus on innovation and accessibility.
