ICICI launches a new participating savings product, ‘ICICI Pru Sukh Samruddhi’

ICICI Prudential Life Insurance has launched a new participating savings product, ‘ICICI Pru Sukh Samruddhi,’ which provides customers with dual benefits of guaranteed benefits and growth potential in the form of bonuses. Besides, the life cover continues for the entire duration of the policy, including the income period, providing financial security to the family.

ICICI Pru Sukh Samruddhi – Income: Provides an excellent route to create a supplementary source of tax-free guaranteed income to meet financial goals, such as child’s education, annual vacations, or any other interim income requirement. Additionally, customers also receive a lump sum maturity benefit. ICICI Pru Sukh Samruddhi – Lump sum:

This variant is ideal for customers looking to build a corpus over the long term and utilise the lump sum maturity amount to achieve big-ticket financial goals such as purchasing a house, financing children’s higher education, or legacy planning, to name a few. Furthermore, the unique ‘Save the Date’ feature enables customers to start receiving income on a date of their choice. Customers can choose to receive income on special dates such as marriage anniversary, spouse’s birthday, etc,. Mr. Amit Palta, Chief Distribution Officer, ICICI Prudential Life Insurance, said, “ICICI Pru Sukh Samruddhi has been specifically designed to enable the fruition of the customers’ financial goals.