ARROW announced fashion icon and super star Hrithik Roshan as its brand ambassador. Also, ARROW kicked off its campaign ‘On Top of the World’ featuring Hrithik. This ‘On top of the world’ campaign draws inspiration from an iconic 1930’s photograph at Rockefeller Plaza, New York. This announcement comes ahead of the brand’s big city expansion plans and launch of 25 new ‘New York’ styled fashion stores. Since 1851, ARROW, the American menswear brand from Arvind Fashions Limited, has always been an authority on premium elegant fashion. The campaign ‘On Top of the World’ featuring Hrithik Roshan will be out on all major print and digital platforms from mid-September onwards and will set the tone for an exciting festive season ahead for brand ARROW.
Now with its three distinct collections, ARROW continues to evolve and excel to meet the evolving needs of an ARROW man. These three collections include an ‘Interesting formals’ range that suits corporates, a stylish yet relaxed workwear line – ‘ARROW Sport’ and cool young fashion in ‘ARROW New York’ line.
