HMSI conducted National Road Safety Awareness Campaign

Honda Motorcycle and Scooter India (HMSI) has conducted National Road Safety Awareness Campaign in the countryto re-emphasize the need forroad safety awareness among citizens. The two-days camp(30-31 August 2022) at Hindi Balika Vidyapith in Siliguri witnessed spirited participation from over 2000 school students and staff members who set out to imbibe the safe riding practices. HMSI’s road safety instructors utilized the age appropriate road safety learning programs to enhance the retention of road safety awareness among all.

HMSI’s National Road Safety Awareness program made learning fun yet scientific through interactive session where HMSI’s specially trained road safety instructors educated 5 to 10 years old about the do’s and don’ts while commuting in a school bus and cycling. It also give practocle training to 11 to 12 years old learnt how to ride their bicycle safely.

To make this learning more practical and fun, kids got hands on learning experience on the specially imported CRF50 motorcycles. Speaking on HMSI’s commitment towards sensitizing India on road safety, Mr. Prabhu Nagaraj, Operating Officer – Brand & Communication, Honda Motorcycle and Scooter India said, “With this campaign, we aim to educate children as safety ambassadors of tomorrow as well as help adults to be the responsible road users.”0