H&M announces launch of S/S 2025 collection featuring Tyla, FKA twigs & Caroline Polachek

H&M’s Spring/Summer 2025 collection, featuring global icons Tyla, FKA twigs, and Caroline Polachek, is expected to drive significant retail momentum. With its fusion of bohemian elegance and rock-inspired fashion, the collection is set to launch in two phases, with the first drop hitting stores and online on March 20, 2025.

The collection showcases a mix of ethereal blouses, crocheted dresses, pleated ruffle skirts, studded blazers, and multi-pocket leather jackets, alongside accessories such as slouchy shoulder bags, biker boots, and antique-style jewellery. Eliana Masgalos, H&M’s Design Director, emphasized the brand’s vision of capturing the evolving spirit of femininity through nostalgia and modern aesthetics.

In Siliguri, a growing hub for fashion retail in eastern India, H&M is expected to see steady demand, particularly from younger consumers. With Siliguri’s increasing urbanization and retail expansion, especially in shopping centers like City Centre Mall, H&M’s latest collection is likely to gain traction among customers looking for high-street fashion at competitive prices.

To strengthen its global presence, H&M will host a fashion and music festival in Los Angeles on April 9, 2025, further reinforcing its role as a key player in the international fashion economy.