The Himalaya Drug Company, one of India’s leading wellness brands, unveiled a new film for Himalaya Anti-Hair Fall Shampoo with the communication “No hair fall… Now my life is in my control” as part of the ‘Healthy Hair KaVaada’ campaign.
The campaign highlights the major concern of hair fall faced by consumers in the hair care category. Addressing people’s inclination towards natural ingredient-based solutions, the campaign highlights the unique proposition of Himalaya Anti-Hair Fall Shampoo as a trustworthy solution for hair fall. The film, set in present-day context, highlights how women today are winning in all aspects of life, be it academics or pursuing their passion. While they have everything under control, hair fall is still a worry. The film emphasizes on how consumers can choose an herbal and trusted solution like Himalaya Anti-Hair Fall Shampoo to tackle hair fall problems. With the right natural ingredients such as Bhringaraja and Palasha, Himalaya Anti-Hair Fall Shampoo strengthens hair to reduce hair fall and promises healthy hair.
