Himalaya MEN, the men’s grooming brand of The Himalaya Drug Company, has been associated with ICC as men’s grooming partner for the ICC World Test Championship Final 2021. Himalaya MEN has come up with an innovative new campaign called ‘Cheer in Whites’ to rekindle interest in Test Cricket, which is losing its sheen amongst younger cricket fans.
In this campaign, Himalaya MEN urges consumers to wear whites and cheer for Team India, in the ongoing ICC World Test Championship Final 2021. Participating consumers also get a chance to win exciting prizes like a sports bike, gold coins, and more. Himalaya MEN Brand Ambassadors, Virat Kohli and Rishabh Pant, along with upcoming cricket talent, Ishan Kishan, will be seen promoting the campaign, urging consumers to wear whites and cheer for Team India.
Himalaya MEN’s grooming range comprises a wide array of herbal face washes, face creams, beard oils, hair creams, hair gels, and shaving creams. The entire range is available across retail stores as well as on leading e-commerce stores like Amazon, Flipkart, and Nykaa. Consumers can purchase the pack and participate in this contest by visiting www.himalayamen.com or by sending their entries via WhatsApp (96115 96115).
