Harpic has launched a unique ‘Swoosh Germs Away!’ kit based on the ‘Sanitation Hygiene Education Framework’ in partnership with Sesame Workshop India Trust. it has been designed in alignment with the National Education Policy (NEP, 2020) and National Curriculum Framework (2022) to support Harpic’s Mission Swachhta aur Paani campaign. The kit aims to enhance awareness and cultivate healthy toilet habits in young children, instilling the importance of “sanitation for good health.”
The kit will be distributed to 17 lakh children in the Ashramshalas of Puri, Odisha, featuring 3D pop-up books, 3D jigsaw puzzles, and an activity booklet. The kit is designed to transcend language barriers and promote positive behavior among school children through storytelling. Sesame Workshop’s colorful and furry muppet characters are globally loved and applauded for championing critical issues concerning children. The curriculum is aimed at fostering a love for storytelling while encouraging positive values and behaviors.
Gaurav Jain, Executive Vice President, Reckitt – South Asia, said, “At Reckitt, we are committed to creating a healthier planet for all. In order to build a future where everyone has access to a clean, hygienic toilet, our partnership with Sesame India focuses on addressing sanitation and toilet hygiene gaps in children.”
