Taco Bell®, the world’s leading Mexican-inspired restaurant brand, has on boarded cricket all-rounder and youth-icon Hardik Pandya as its first brand ambassador in India. He will be seen promoting Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway, and the brand will go-live with multiple digital activations throughout the month.
To kick off the campaign, Taco Bell® has launched an engaging digital film that captures the collaboration. In its third year, this collaboration between Taco Bell® and Microsoft Xbox will run from 3rdApril 2023 till 30th April 2023 where in Taco Bell® fans and gaming enthusiasts can order at Taco Bell® and stand a chance to win the Xbox Series S, 12-month gamepass.
The Taco Bell® App and website will offer a giveaway of 28 Xbox Series S gaming consoles and a 12-month game pass. To be eligible, consumers must place an order with their valid 10-digit mobile number, dine-in at a nearby restaurant or opt for Takeaway. The contest will run in April with online activations and influencer touch points to drive and maintain audience involvement. Commenting on his appointment as the brand ambassador and his first campaign with Taco Bell, Indian cricketer, Hardik Pandya said, “I look forward to being a part of this journey with Taco Bell across their partnership with Microsoft Xbox.”
