After Australia, Canada and France, now India is reportedly placing the final touches to a new piece of rules that would make tech giants like Google and Facebook pay for the information content material they show on their platforms.
If implemented, the proposed law would compel world tech majors such as Alphabet (owner of Google, YouTube), Meta (owner of Facebook, Instagram and WhatsApp), Twitter, and Amazon to pay Indian newspapers and digital news publishers a share of the revenue they earn with the aid of the use of authentic content material produced by means of these information outlets.
The need for the regulation stems from the fact that while the tech giants earn income from placing up information content material from the media houses, they fail to share the revenue fairly. For information publishers, there has been a growing challenge that these digital information intermediaries have opaque revenue models, closely biased in the direction of themselves.
There has been a international fightback in opposition to Big Tech’s abuse of its dominant role on the internet. The information industries in several countries have been victims of exploitative and monopolistic practices. And now, international locations are beginning to seem to be for methods to tackle and curb the menace via regulation and/or fines and penalties.
Countries like France and Australia have added specific laws in order to supply a level enjoying area for their home news publishers whilst negotiating techno-commercial contracts with Big Tech. Canada has recently tabled a Bill that proposes to stop Google’s dominance and make sure honest income sharing.
These moves are no longer simply for the gain of the media companies. Even buyers will benefit.
