The company that empowers everyday entrepreneurs, GoDaddy Inc. launched a new integrated marketing campaign encouraging small local businesses to create an online presence for their business. For this campaign GoDaddy will be working with its current brand ambassador in India and one of the world’s most renowned cricketers, MS Dhoni. He will be seen in the character of Bijness Bhai, a helpful business mentor, guiding and encouraging small local business owners to build their presence online to reach a larger set of customers and grow their ventures successfully. In the TVCs Dhoni, as the perfect Bijness Bhai, is seen encouraging small local businesses to ‘make in India and sell in full India’ by building a website with GoDaddy’s online tools and solutions.
Currently one of the TVCs has been released on GoDaddy’s official social channels, and will be live across TV and other digital platforms in the coming few days. The campaign will be available in seven Indian languages. This will help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country. Aligned with the government’s ‘Vocal for Local’ mission, GoDaddy aims to support local businesses in India by helping them build their own website easily and at an affordable price.
