Chaitra Navratri marks the beginning of Hindu New Year and it is celebrated with festivals like Pola Baisakh, Baisakhi, Ugadi, GudiPadwa, Bohag Bihu and MahaVishubha, Sankranti across different regions of the country. As the festivals draws near, sellers on the Local Shops program are gearing up to delight customers with a wide array of festive products. Last year saw over 3000+ orders of pooja essentials, grocery & sweets, fresh flowers & more from more than 300+ sellers.
The ‘Local Shops on Amazon’ program, launched in April 2020, has helped sellers in West Bengaland grow and sustain their businesses by reaching customers beyond their immediate catchment. The program is gaining momentum across various categories, including home furnishing, kitchen, apparel, health care, furniture, and computers. Abhishek Jain, Head, Local Shops at Amazon India said, “With Local Shops on Amazon, our focus is to bring more offline retailers online, accelerating their business by providing them access to a larger customer base, and providing them impetus to create strong brands.”
Nearly 4700 sellers in India are offering around 60K festive-themed products, with same-day delivery available for customers in West Bengal and other cities, ensuring a vibrant celebration at their doorstep. Like Amit Paul, the second-generation owner of ‘Oishani Saree Ghor’ in Phulia, West Bengal, has digitized their business by partnering with Amazon.in and joining Local Shops in August 2023.
