Godrej Consumer Products Limited (GCPL), unveiled Godrej Magic Bodywash, India’s first ready-to-mix bodywash at just INR.45. This innovation encourages the habit of reuse and reduce wastage. Actor Shah Rukh Khan has been roped in as the brand ambassador for Godrej Magic Bodywash and will feature in a mass awareness campaign. India generates 3.5 million tonnes of plastic waste annually. Skin and body care products contain high water content. Godrej Magic Bodywash requires just 16% of the plastic in packaging and only 19% of the energy to manufacture, and just 10% of the total energy required to make a soap bar. Since the gel-based sachets are small and light, more sachets can be transported in every truck, leading to 44% lesser diesel consumption resulting in 44% lower carbon emissions as compared to transporting a regular bodywash.
Godrej Magic Bodywash is available in a single gel sachet and in a combi-pack comprising a bottle and gel sachet. The sachet is priced at INR 45 while the combi pack is for INR 65. This product comes in two variants – Lavender and Honey Jasmine. Godrej Magic Bodywash infused with delightful fragrances of Lavender and Honey Jasmine. Add water to the bottle, pour the gel in it and shake for vigorously for 1-2min. From a single gel sachet, it can make 200ml of Godrej Magic Bodywash. In 2018, under the ‘Magic’ portfolio, India’s first powder-to-liquid handwash – Godrej Magic Handwash was launched. Godrej Magic Bodywash is the second addition to the Magic range.
Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products Ltd (GCPL), said, “We are pledging INR 100 crore to be spent over the next 3 years towards mass awareness initiatives endorsing the message of environment-conscious lifestyle along with social initiatives.”
