Flipkart’s social commerce platform, recently launched the Summer Store, a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products across categories under one umbrella. As a testimony to this endeavor, sellers in Bankura recorded nearly a 12X growth in sales bolstered by the summer store initiative. The summer store recorded increased traction from male buyers which indicates a positive male reseller growth in Bankura. Amongst several categories, Hygiene, Wellness, and Fashion emerged as top priorities for customers with deodorants, sunglasses, body washes, essential oils, trimmers, sanitary pads, perfumes, men’s t-shirts and cotton sarees topping the charts.
Shopsy Summer Store is a one-stop-shop for products ranging from electronics, personal care, baby care, food and beverages, apparel, swimwear and kitchenware including air conditioners, deodorants, baby sunscreen, aerated drinks, cotton clothes for men and women, swimsuits and juicer mixer grinders. By providing a simplified social media interface, Shopsy is able to overcome user apprehension of trust and authenticity while shopping online. Leveraging their local network, Shopsy users are able to share catalogs of Flipkart’s wide range of products over social media and communication apps to conduct business. Shopsy has also played a key role in enabling and empowering the sellers in Bankura.
Shopsy strives to deliver on its promise of building a community that truly democratizes commerce in the country, since its launch in July 2021. Shopsy has over 2.5 lakh sellers on the platform who provide 150 million products across 800+ categories and is on track to enable over 25 million online entrepreneurs by 2023.
