India’s homegrown e-commerce marketplace Flipkart is rolling out a dedicated virtual storefront on its app, called the ‘Flipkart Student’s Club’, a one of its kind initiative to cater to millions of Indian students and support their academic, athletic, cultural, social and extracurricular interests. This store will see participation from hundreds of brands, offering a wide selection to enhance students’ shopping experiences.
It aims to bring millions of students from across the country closer to brands and services that will improve their experience and provide them with products and benefits. The program has been designed to onboard students through a simple verification process to access a curation of products across categories including electronics, fashion, personal grooming, mobiles, furniture, stationery, decor and small appliances, which are available from the lakhs of sellers across the country. Flipkart connected with hundreds of students and parents from various age groups to understand their points, requirements and wishlists and how to improve their experiences.
The insights revealed that access to services including the latest software, OTT subscriptions, edtech courses and affordability of premium brands was of key interest. Close to 20% of Flipkart’s customers who shop for various products related to academic, athletic, cultural, social and extracurricular interests are from the students’ fraternity. They also form a growing base of customers, constituting close to 32% of all e-commerce shopping.
