Flipkart came out to join hands with Max Fashion. The collaboration between the two brands will offer a wide selection of latest fashion by bringing value to millions of consumers. This partnership assumes significance, as India prepares for the upcoming festive season and Flipkart prepares for its annual Big Billion Days, focusing on bringing India’s best fashion brands and collaborating with them to bring the best styles for Indian consumers. Max is the single largest player in India with over 375 stores in 130 cities across the country. Through this partnership, Max Fashion will be able to get wider market access and make their products across categories including accessories, footwear, womenswear, menswear, and kids wear, available in newer geographies and pin codes. The Max Fashion store on Flipkart will have more than 13,000 new styles, and majority of them under Rs 1,000 price point. Through Flipkart’s excellent reach in smaller towns and cities, this partnership with Flipkart enables Max to further democratise fashion by enabling the brand to reach out to a wider array of shoppers.
Flipkart’s BBD with Max Fashion
