Flipkart unveils a new, competitive, and simplified rate card policy to enhance the seller experience

Flipkart, the leading e-commerce giant in India, has unveiled a revolutionary new rate card policy set to transform the seller experience and drive customer value. Effective from May 18, 2024, Flipkart’s revamped rate card promises a simplified and transparent fee structure, designed to offer sellers greater clarity and competitiveness. This streamlined approach consolidates the previous four-component structure into two, comprising fixed and commission rates, thereby enhancing settlement transparency and empowering sellers to focus on their core business operations.

Furthermore, Flipkart’s updated shipping policy brings about a new level of fairness and transparency within the seller ecosystem. Shipments weighing below 500g within local and zonal regions will now incur no additional charges, with a nominal surcharge applicable for national shipping and categories exceeding the 500g threshold.

Rakesh Krishnan, Vice President and Head of Marketplace at Flipkart, emphasized the company’s commitment to supporting sellers, stating, “By reducing complexities and ensuring clearer settlements, we aim to make doing business on Flipkart seamless and more rewarding.” With these strategic initiatives, including revised Fulfillment by Flipkart (FBF) rates aimed at making fulfillment more economical, Flipkart continues to lead the charge in shaping the future of e-commerce in India while providing sellers with the tools and support necessary to thrive in the digital marketplace.