A Memorandum of Understanding (MoU) has been signed between Flipkart and Government of Assam to promote the state’s local Arts, Crafts, and Handloom sectors by bringing them into the e-commerce fold. The MoU was signed in the presence of Shri Chandra Mohan Patowary, Minister of Industry & Commerce, Government of Assam.
The partnership with the Assam Industries & Commerce Department under the Flipkart Samarth program will enable national market access for Assam’s artisans, weavers, and craftsmen, allowing them to showcase their hallmark products on Flipkart’s marketplace. Government of Assam and Flipkart, both will focus on creating avenues to increase business and trade inclusion opportunities for these under-served segments of the society. Sri Oinam Sarankumar Singh, Commissioner of Industries & Commerce, Assam Industries & Commerce Department, Govt. of Assam, said, “The partnership with Flipkart is an important step towards our vision to promote sustainable and balanced economic growth in the state of Assam.”
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “Flipkart has been on a continuous journey to expand the reach of its Flipkart Samarth program to enable market access to the artisan and weaver community across India leveraging technology and innovation. We are delighted with this partnership with Assam as part of our deep commitment to boost local businesses and bring forward the under-served sections of the society onto e-commerce.”
