Flipkart, India’s homegrown e-commerce marketplace, as part of its continuing efforts under the Samarth program, has signed a Memorandum of Understanding (MoU) with West Bengal State Rural Livelihood Mission (WBSRLM) – Department of Panchayat & Rural Development, Government of West Bengal.
The partnership aims to empower women self-help groups (SHGs), artisans, and weavers in the state with sustainable economic growth by enabling national market access. Flipkart Samarth and WBSRLM will encourage entrepreneurship among SHGs, facilitate their onboarding on to the Flipkart marketplace, and handhold them as they develop the capabilities to leverage the digital medium for new business and trade inclusion opportunities. Under the Samarth program, the SHGs will have access to time-bound incubation support and several other benefits from Flipkart as they grow their businesses with the help of the e-commerce platform. At present, WBSRLM has over 10 lakh women SHGs, making West Bengal, the state with the largest number of SHGs in India.
The MoU was signed at the inaugural ceremony of Saras Mela – a large-scale exhibition and sellers-buyers meet organized by the Government of West Bengal – at New Town Mela Ground.
