Flipkart, India’s leading e-commerce marketplace, celebrated the 5-year milestone of its Samarth program with an event dedicated to empowering artisans, weavers, SHGs, women, and rural entrepreneurs. The event, attended by over 250 industry leaders and stakeholders, highlighted the program’s role in elevating India’s rich cultural heritage. Key dignitaries included Shri Jayant Chaudhary, Minister of State for Skill Development and Entrepreneurship, and other prominent officials from the Ministry of Skill Development and Entrepreneurship (MSDE).
A significant highlight of the event was the signing of a Memorandum of Understanding (MoU) between Flipkart’s Supply Chain Operations Academy (SCOA) and MSDE. This partnership, under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) 4.0, aims to upskill thousands of youth across India, enhancing their employability in the e-commerce and supply chain sectors. The training program includes seven days of intensive classroom sessions followed by 45 days of hands-on industry experience at Flipkart’s facilities.Shri Jayant Chaudhary emphasized the alignment of this initiative with the vision of a Viksit Bharat 2047, commending Flipkart’s efforts in integrating traditional crafts into the digital space. Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart, highlighted the program’s impact on 1.8 million livelihoods and the preservation of over 100 traditional art forms.
The event also introduced the ‘Samarth storefront’ on the Flipkart app, offering artisans and MSMEs unprecedented access to a national market. This virtual platform aims to enhance market reach ahead of the festive season. In Siliguri, Flipkart’s Samarth program is expected to boost local artisans and weavers by providing them with a wider audience through the platform. This initiative will support regional craftsmanship and offer Guwahati’s artisans the opportunity to showcase their products to a broader customer base across India.
