Flipkart, India’s homegrown e-commerce marketplace, has enhanced its efforts towards fostering a more inclusive seller ecosystem with enhanced seller-focused policies aimed to strengthen MSME growth across the country. The Flipkart EDGE initiative aims to enhance the ease of doing business on the platform and leverage the opportunity of online business. This will propel the online seller ecosystem towards growth, leveraging the immense potential of e-commerce.
Flipkart Marketplace has introduced new policies and tech capabilities to empower the seller ecosystem, improving clarity, control, and transparency through features like Pricing Recommendations, Promotions, Rewards Platform, Fulfillment and Speed Initiatives, and Guidance Assistance. These features improve cost efficiency and sustainability of business operations on the platform.
The rewards platform provides transparency, incentives, and flexibility, while the seller support experience guidance feature offers access to multimedia content in multiple languages. The user interface has been revamped with smart logic, and video commerce improves visibility, purchase experiences, and product showcases across various formats. Rakesh Krishnan, Vice President and Head – Marketplace, Flipkart, said, “Our technology-driven solutions and capabilities are designed to improve the convenience and efficiency of online business operations.”
