Flipkart, India’s e-commerce platform, has partnered with the North Eastern Handicrafts & Handloom Development Corporation Ltd., Guwahati, under the Flipkart Samarth program. The partnership aims to create shared value for stakeholders in the Northeast region, focusing on empowering artisans, increasing opportunities for handloom and handicrafts businesses, and enabling inclusion for women’s self-help groups. The NEHHDC, established in 1977, aims to develop and promote indigenous crafts in the region by connecting craftsmen to potential markets and consumers.
Flipkart Samarth, launched in 2019, provides artisans, weavers, and underserved communities, including people with disabilities, access to e-commerce to grow and enhance their livelihoods.
The initiative offers assistance with onboarding, free cataloging, marketing support, account administration, business insights, and warehousing support to establish operations on the Flipkart Marketplace. Flipkart Group’s Chief Corporate Affairs Officer, Rajneesh Kumar, expressed enthusiasm for the collaboration, stating that it aims to empower businesses, foster growth mindsets, and bring about positive change in the lives of artisans, weavers, and craftsmen in the North Eastern region.
