In a bid to champion local craftsmanship and empower artisans in West Bengal, Flipkart has embarked on a mission to integrate the richness of Eastern India into the national marketplace. With a focus on districts like Nadia and Barasat, Flipkart’s initiative not only amplifies the region’s cultural heritage but also provides a platform for local sellers to reach a wider audience.
One such success story is that of Bittu Datta, owner of Datta Saree Ghar in Nadia. Specializing in hand and power loom cotton sarees, Datta’s venture pays homage to the rich cultural legacy of Nadia. Through Flipkart Samarth, Datta has expanded his business online, showcasing exquisite handwoven sarees and ethnic wear to customers nationwide. With a team of 25 weavers, Datta’s business has flourished, garnering acclaim for its quality craftsmanship.
Similarly, Komal Prasad Paul’s journey from adversity to entrepreneurship serves as an inspiration. Following a tragic accident that led to the amputation of his arm, Komal turned to selling products for new mothers and babies. With Flipkart Samarth, Komal found a platform to sell personal care products, witnessing a remarkable growth in sales and employing additional assistance for packaging. Flipkart Samarth, a nationwide initiative, has already empowered over 1.76 million artisans and craftsmen across India, providing them with new growth opportunities and better livelihoods.
