Flipkart, has strengthened its partnership with PUMA to make an affordable range of stylish athleisure available to every Indian across the country. Designed in collaboration with cricketer K L Rahul, the new sub-brand ‘1DER by PUMA’ will be available from September 30 onwards on Flipkart, puma.com and select Puma stores. This launch also marks the 10-year partnership between PUMA and Flipkart that has seen millions of customers across the country get access to quality and stylish sportswear products through a growing network of sellers.
The athleisure category has witnessed tremendous growth this past year on Flipkart, and‘1DER by PUMA’ is aimed at the needs of young working professionals and college students, who continue to look for branded/ quality/ fashionable clothing that suits their ever-evolving lifestyle. Speaking about the launch, Nishit Garg, Vice President – Flipkart Fashion, said, “We believe in collaborating with the best in the industry to solve the growing needs and the launch of 1DER in partnership with PUMA is aligned to this vision.”
Flipkart celebrates 10-year partnership with PUMA
