ENO, a leading digestive brand by Haleon, has launched its first-of-its-kind chewable antacid, ‘ENO Chewy Bites’, in two delicious flavors, Tangy Lemon and Zesty Orange. The new product is designed to cater to the modern lifestyle of eating outside, providing instant relief from acidity. The chewable antacid contains natural ingredients and contains 1000 mg of Khatika Churna, which works on acidity within 1 minute. It is gentle on the stomach and can be consumed by adults and children above 12 years of age. The product is available in three SKUs: Single pillow pouch, pack of 10s, and pack of 30s.
The TV, print, and social media communication for the new product will be live in all major channels and publications. The TVC was conceptualized by Ogilvy & Mather, India, and developed by Director Surjo Deb of Ubik Films.
Speaking on the new launch Ms. Ritu Sharda, Chief Creative Officer, Ogilvy India (North) adds, ‘We are a food-loving country. Which also means that acidity can strike kahin bhi kabhi bhi. ENO chewy bites is a great format to keep you ready to enjoy life no matter when acidity strikes. We’ve brought this to life in this new campaign.
