Emami Limited’s flagship ayurvedic cool oil brand, Navratna, is poised to redefine summer wellness with a comedic flair, announcing a collaboration with renowned entertainer Kapil Sharma and his ensemble. This strategic partnership aims to inject Navratna’s stress-relief narrative with humor, offering consumers a unique blend of traditional wellness and entertainment.
Under the campaign theme “Thandak Ka Badshah, Raahat Ka Raja,” Navratna introduces a series of multimedia initiatives featuring Sharma alongside comedy stalwarts Kiku Sharda, Gaurav Gera, and Sumona Chakravarti. The campaign seeks to position Navratna Oil as a holistic solution for combating daily stressors, promising consumers a rejuvenating experience with every use.
Harsha V. Agarwal, Vice Chairman and Managing Director of Emami Limited, expressed enthusiasm for the collaboration, noting Sharma’s wide-reaching appeal as a stress-relief catalyst. Sharma, in turn, emphasized the natural synergy between Navratna’s cooling properties and his comedic approach, envisioning a partnership that resonates with consumers across demographics.Directed by acclaimed filmmaker Shujaat Saudagar, the campaign underscores Navratna’s commitment to innovation and consumer-centricity. With its dominant market share and extensive retail presence, Navratna Oil’s collaboration with Kapil Sharma signals a refreshing chapter in the company’s journey towards redefining ayurvedic wellness in contemporary times.
